High-integrity business metrics are defined by three distinct characteristics: accuracy, timeliness, and relevance. At Natovix, we prioritize the elimination of "vanity metrics" that look impressive but offer no operational value.
Integrity starts at the source. If the data capture mechanism is flawed, the resulting dashboard will mislead decision-makers. We advocate for a rigorous validation layer that ensures every KPI tracking initiative is anchored to a verified primary source within your ERP or CRM system.